Application Scenarios of Siluzan Automated Reports

 Siluzan automated reports have a wide range of application scenarios, mainly including the following aspects:


1. Advertising Campaign Analysis and Optimization


Google Ads Campaign: For enterprises advertising on Google, the Siluzan automated report can present an overview of advertising data, such as basic data like consumption and active days, allowing enterprises to quickly understand the basic situation of their advertising campaigns. Through the comparison of data between the current and previous periods, they can evaluate the trend of advertising effectiveness and determine whether the advertising budget investment is reasonable, so as to adjust the budget or advertised products in a timely manner. For example, if it is found that the advertising consumption has increased during a certain period but the conversion inquiries have not increased correspondingly, the enterprise can consider adjusting the advertising strategy.

Placement Network Analysis: When an enterprise chooses to place ads on the Google Display Network, the Siluzan automated report can provide data of different placement networks, helping the enterprise understand the placement effectiveness of each network. Thus, according to the promotion situation and goals of its own products, it can adjust the positioning and bidding ratio of the placement network to improve the effectiveness of the advertising series. For instance, if it is found from the report that the advertising display effect and conversion rate on a certain website or application are good, the enterprise can increase the placement efforts on this network.

Keyword Analysis: In search advertising, keywords are crucial. The hot keyword section of the Siluzan automated report can intuitively show which keywords have brought the most clicks or conversions to the account. Enterprises can adjust the matching methods of keywords that do not meet the performance standards or replace them with high-quality keywords with high search volume and high relevance, thereby improving the click-through rate and conversion rate of the advertisement. At the same time, by using the search term report, enterprises can also understand through which search content the advertisement is actually triggered and add relevant keywords to improve the accuracy of the advertisement.

Impression Share Evaluation: The impression share data in the report can help enterprises understand the proportion of the impression share of each part of the advertisement, such as how much of the impression share is lost due to budget, search display, and ranking. If the proportion of the impression share lost due to budget is large, the enterprise needs to increase the advertising budget; if it is due to the loss of impression share caused by ranking, it is necessary to improve the quality of the advertisement itself, such as increasing the quality score of the keyword and enhancing the relevance between the advertising slogan and the product.


2. Social Media Operation Evaluation


Facebook Public Page Analysis: For enterprises using Facebook for overseas promotion, the Siluzan automated report can collect data of the public page, such as the number of posts, page views, and the number of fans, and has the function of comparing data between the current and previous periods. Enterprises can quickly identify the problems existing in the operation of the public page, such as the changes in the posting frequency and the number of new fans, so as to adjust the operation strategy, optimize the copy and materials of the posts, and improve the operation effect of the Facebook page, enhancing the influence and awareness of the enterprise brand.


3. Website Performance Monitoring and Optimization


Website Health Diagnosis: The website diagnosis function in the Siluzan automated report can detect and diagnose the website from multiple aspects such as website performance, security and tools, content, interaction, and SEO, helping enterprises understand the health status of the website, reducing the probability of the advertising account being blocked, and improving the approval rate of the advertising account. For example, if the report shows that the performance of the mobile terminal of the website is poor, the enterprise can carry out targeted optimization to improve the access speed and user experience of the website on mobile devices.

Traffic Quality Analysis: Through the analysis of website traffic data, enterprises can understand the behavior and sources of visitors, evaluate the quality of different traffic channels, and thus invest advertising expenses in the most valuable promotion media and channels for the company, improving the conversion rate and return on investment of traffic.


4. Business Decision Support


Market Trend Insights: Enterprises can collect and analyze overseas market data through the Siluzan automated report to understand user portraits, behavior habits, and market trends, providing directions for product promotion and research and development. For example, based on the feedback and needs of users for products in the report, enterprises can adjust the functions and features of the products to better meet market demands.

Effect Evaluation and Prediction: Through the analysis and summary of historical data, the Siluzan automated report can help enterprises evaluate the effectiveness of marketing activities and predict future business development trends, providing a reference basis for enterprises to formulate long-term marketing strategies and business plans.

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